EXO APARTMENTS

EXO Apartments, built in 2013, was entered into the 2014 Victorian Architecture Awards. Seen from a distance for some moths prior, its familiarity drew Rachael to select the apartments as her subject matter for the student exhibition, Paper Architecture. The exhibition was being held by MADA to fill the void the VAA’s cost cutting measures had left.

Inspired by a photograph taken while visiting the structure, Rachael went on to explore a visual link between the building and  Daleks (Doctor Who). Patterns and cover photos were manipulated from photos taken at the site, with exception of the Dalek, which was taken of a model later.

Logos, copy and building sketches were extracted from official web sources. The photographed Dalek model was produced by Character Operations Ltd, Dalek image © BBC/Terry Nation 1963.

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Client: Victorian Architecture Awards
Brief: Visually interpret one of the 2014 VAA entries in the form of a publication.
Tools: Photoshop, Indesign, Illustrator, Lightroom, Canon EOS 1100D