IDOL SUBCULTURE

This project aimed to further develop familiarity with Indesign and skills in publication layout, by investigating the Korean “Hallyu” Wave subculture under the tutorship of Ned Culic. The 28-page publication experimented with grid formatting, laying out sourced text and imagery, and vector illustration (cover). Inspired by magazine spreads, the final product utilised a gloss paper stock.

It explored the formulaic nature of Korean pop bands, roles within groups (maknaes, leaders, visuals, dancers and rappers), the ever-changing visual appearance of individual idols, spoken languages of group members, comeback concepts and the rare rock band idol groups.
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Year: 2014
Client: Ned Culic (Monash University)
Brief: Explore grid layouts, image and text placement by creating a subculture themed publication.
Tools: Illustrator, Indesign