STUDY :: DAILY LOGO CHALLENGE

Using Harris Robert’s daily logo challenge prompts, combined with later readings of Alina Wheeler’s ‘Designing Brand Identity’, a series of 24 logos were developed. The project aimed to build confidence in logo making, using a bingo system to cross off logo types from wordmarks to letterforms, pictorial to abstract, and symbolic to emblems. The logos were developed with the potential to further expand into a branding application (in cases such as Ailurus Ice Cream).

The logos started on pen and paper, and migrated to Adobe Illustrator, Adobe Draw, or Procreate for final realisation.

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Year: 2018
Client: Harris Roberts (Daily Logo Challenge)
Brief: To create logos based on a daily prompt.
Tools: Illustrator, Photoshop, Lightroom, Adobe Draw, Autodesk Sketchbook