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STUDY :: DAILY LOGO CHALLENGE

Using Harris Robert’s daily logo challenge prompts, combined with later readings of Alina Wheeler’s ‘Designing Brand Identity’, a series of 24 logos were developed. The project aimed to build confidence in logo making, using a bingo system to cross off logo types from wordmarks to letterforms, pictorial to abstract, and symbolic to emblems. The logos were developed with the potential to further expand into a branding application (in cases such as Ailurus Ice Cream).

The logos started on pen and paper, and migrated to Adobe Illustrator, Adobe Draw, or Procreate for final realisation.

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Year: 2018
Client: Harris Roberts (Daily Logo Challenge)
Brief: To create logos based on a daily prompt.
Tools: Illustrator, Photoshop, Lightroom, Adobe Draw, Autodesk Sketchbook

33. Burger Joint

20. National Park

12. Airline

37. TV News Network

28. Streetware Brand

36. Record Label

18. Cupcake

24. Bicycle Shop

12. Airline (alt)

17. Geometric Logo

30. Sneaker Company

25. Photographer

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