MELBNANO BRANDING IDENTITY

With participation and attendance in the Melbourne region dropping, 2019 saw a fresh faced team of Municipal Liasons rise to the challenge. They unanimously decided to try and breathe fresh, new life into the region and drive better engagement within the wrimo community. This required establishing a consistent visual identity to unify the group’s social media presence and new region home page on the NaNoWriMo website itself. Our challenge was to create something simple, yet easily identifiable. Something that reflects the wide demographics of the participants as well as the city of Melbourne itself.

For more information about NaNoWriMo: www.nanowrimo.org
All NaNoWriMo logos, icons and related terms are the intellectual property of NaNoWriMo.

Stock photos sourced from www.unsplash.com including the following contributors:
Alexis Coupe, Chris Fuller, Matt Zhang, Sahin Yesilyaprak, Sara Cevera, Shahadat Shemul, Sergiu Valena, Alistair, Eiliv Sonas Aceron, Whitney Wright, Rachel Cook.

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Year: 2019
Client: Melbourne NaNoWriMo Region
Brief: To create an identity to tie social presences across multiple platforms together and easily identifable to the community.
Tools: Illustrator